Contents TOC o 1-3 h z u HYPERLINK l _Toc377820683 Store Format PAGEREF _Toc377820683 h 2 HYPERLINK l _Toc377820684 Store Design PAGEREF _Toc377820684 h 3 HYPERLINK l _Toc377820685 Advertising/ Promotions PAGEREF _Toc377820685 h 4 HYPERLINK l _Toc377820686 Customer Segmentation PAGEREF _Toc377820686 h 6 HYPERLINK l _Toc377820687 Customer retention strategy PAGEREF _Toc377820687 h 8 HYPERLINK l _Toc377820688 Challenges and threats PAGEREF _Toc377820688 h 9 HYPERLINK l _Toc377820689 Changes that Tesco needs to make in order to remain successful in the future. PAGEREF _Toc377820689 h 10 HYPERLINK l _Toc377820690 Conclusion PAGEREF _Toc377820690 h 12 Tesco PLC is an international food retailer with headquarters in United Kingdom. it has more than 2316 supermarkets, superstores and convenience stores located in 14 countries across Europe, Asia and North America (Telegraph media group (2011). it is the leading food retailer in the U.K. with 1,878 retail stores located through the country. It is currently the third largest retailer globally in terms of revenue earning after Wall-Mart and Carrefour and according to Nwagbara, (2011, p. 56), the second-largest in profit mak