Innovative Maori Product Improvement An Analysis of Tohu Wines (2)
Innovative Maori Product Improvement: An Analysis of Tohu Wines Grace Li 1. Introduction Tohu Wines is a Maori-owned wine enterprise established over 20 years ago in Marlborough, New Zealand. The company is Maori-based business that gets its competitive advantage from using home grown raw materials using cultural and traditional values of the Maori people, to […]
