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Executive Summary​

I need help with a Marketing question. All explanations and answers will be used to help me learn.

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Please write a 3-pages Research paper (Executive Summary) using powerpoint, the proposal and the survey data.

My group has begun the summary for a half a page, feel free to make some changes to those and then write the rest of the summary. Please also write a brief paragraph include market segmentation (data provided in the survey) Age, Income, Gender.

Also please note that the proposal missing the objective, need to be included in the summary as well.


  • Use MS-Word (no PDF!)
  • Maximum 5 pages long
  • Double space
  • Times New Roman only
  • 12-point font size
  • 1-inch margin on ALL sides
  • No typos, grammar mistakes, etc.

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