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external situation analysis

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Section II: External Situation Analysis( FITBIT)

External Assessment & Analysis relating to the one industry in which the company competes.

  1. Assessment of remote environment (STEEP) (Social/Cultural, Technological, Environmental, Economic, & Political/Legal/Regulatory opportunities and threats)
  2. Assessment of competitive environment (5 Forces)

This component of your report should follow APA format including a title page, references page, in-text citations, and use Times New Roman, size 12 font. An appendix section is not required. Your assignment should be at least 3 pages in length, not including title or reference pages.

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