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If Acura wanted to emphasize a product benefit during a product placement in The Avengers 2 , it could work with the studio to have a character say,…

  1. If Acura wanted to emphasize a product benefit during a product placement in The Avengers 2, it could work with the studio to have a character say, “that sure is a nice ride!” as he exits an Acura
  2.  True
  3.  False

10.00000 points  

QUESTION 2

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If Acura wanted to emphasize a product benefit during a product placement in The Avengers 2 , it could work with the studio to have a character say,…
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  1. PrProduct placement is one of the major tools used by public relations professionals.
  2.  True
  3.  False

10.00000 points  

QUESTION 3

  1. A product placement cannot be developed until the marketing team knows which medium will be used to convey the message.
  2.  True
  3.  False

10.00000 points  

QUESTION 4

  1. Which of the following is an example of virtual product placement?
  2. a.Frito-Lay digitally placing its snack products in reruns of the television show How I Met Your Mother
  3. b.Homeland Housewares using computer animation to demonstrate the Magic Bullet blender’s product features in an infomercial.
  4. c.Valve Corporation founder Gabe Newell drinking Coca-Cola in a documentary about virtual reality
  5. d.A video kiosk set up in Walgreens to advertise the company’s pharmaceutical services
  6. e.An Ultimate Fighting Championship athlete donning a Tapout shirt and ball cap right after winning a fight

10.00000 points  

QUESTION 5

  1. Which Which of the following is not a benefit of product placement?
  2. a.It provides exposure for the product being placed
  3. b.It reinforces the brand of the product being placed
  4. c.It increases the realism of the product being placed
  5. d.It increases sales of the product being placed.
  6. e.It costs less than a mass media advertisement.

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