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One page case study about Campbell’s Targets Growing Male Grocery Shoppers.

I’m stuck on a Marketing question and need an explanation.

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1.Images of men performing duties that were traditionally considered to be feminine, such as the Walmart example, encourage an attitude shift about what roles are acceptable for today’s men and women. How does this relate to the attitude change strategies discussed in Chapter 11 and our corresponding lecture?

2. Campbell’s and the NFL have joined forces in advertising and promotional campaigns by forming the Campbell’s Chunky/NFL Tackling Hunger program that provides canned goods to food banks. In your opinion, how well does the NFL fit with Campbell’s Chunky Soup in terms of a branding partnership? Do you think this campaign has been successful in getting men to buy and eat Campbell’s soup? Why or why not?

Hint: if you aren’t familiar with this partnership, google “Campbell’s Chunky Soup NFL Commercial,” watch a few of the ads, and read a few of the press releases featuring NFL players and Campbell’s.

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