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Strategic Audit on McDonald’s Wilfredo Vasquez Joshua Pulgar Alberto Atallah Arturo Fondeur Executive Summary McDonald’s Incorporation is an American…

For the Strategic Audit you will be performing a check-up on the condition of a company of your choosing and using what you learn to make strategic recommendations going forward. The link between the past (in particular: how the company has performed over time with an emphasis on competitive advantage-which means you have to think of performance relative to others), the present (in particular: the current strategy and trajectory), and the future (in particular: what type of strategy would best enable the company to achieve or maintain competitive advantage in light of the internal and external environment) is key. For each section make sure you tie back to the company’s strategy.

Using the audit below, create a powerpoint presentation where you can think of yourselves as a team of consultants who are presenting your strategic audit to the company’s board of directors and top management team (CEO, CFO, COO etc.). Presentations should be about 10 minutes long and cover the four main parts (strategy, performance, external, and internal analysis) and the conclusions and recommendations.

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