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You establish your own company and investigate the following elements in your company.

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1. Establish a business model. What you want to sell. Who is your target market? How you want to market? How you want to generate revenue and so on.

2. You establish mission, vision, goal and value for your company.

You apply further concepts from chapters 1-6 plus Michael Porter’s Model to your company. Please follow the Strategic Map to stay on course.

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