PLEASE WRIET ORIGINALLY AND NO COPY PLEASE
You will research one of your favorite brands compiling a brand audit for the brand/company. In the next several units, you will complete sections of a brand audit on your chosen brand. Research the various elements of the brand audit. Use the brand audit for Rolex on pages 287-293 of your textbook as a guide. In this unit, you will complete and the following sections:
Introduction Background o History o Ownership Status o Target Market Identification o Brand Portfolio
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Answer & Explanation
Business in ActionBovee/Thill
Marketing: The CoreHartley/Kerin
Business Foundations: A Changing WorldFerrell/Ferrell
Operations Management: Processes and Supply ChainsKrajewski/Malhotra