Marketing Plan of Nike and Michael Jordan
Analysis of Marketing Plan of Nike and Michael Jordan. Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or “consumer”. This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever.
Learning outcome:
LO8:
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1. Instructions and guidelines (Read carefully)
Instructions
2 Write all your answers in this document. There is an instruction that says, “Start writing here” under each question. Please type your answer there.
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IMPORTANT NOTICE:
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Guidelines
1 There are eight pages and one question in this assignment.
2 Make sure that you have carefully read and fully understood the questions before answering them. Answer the questions fully but concisely and as directly as possible. Follow all specific instructions for individual questions (e. g. “list”, “in point form”).
3 Answer all questions in your own words. Do not copy any text from the notes, readings or other sources.
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Plagiarism Declaration: |
1. I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is one’s own. |
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Each question receives a mark allocation. However, you will only receive a final percentage mark and will not be given individual marks for each question. The mark allocation is there to show you the weighting and length of each question.
TOTAL 50
Assignment instructions
Complete Question 1 in this document. Make sure you have read Modules 3 and 4 before completing this assignment.
Note:
Make sure that you show all your workings within the assignment when calculations are required.
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