Advertising Management

1.How does Avon’s new strategy change the promotion mix? How do the elements of the new promotion mix support each other?

2. what are Avon’s objectives for its catalog, print,

and television campaigns?

3. what advertising message(s) should Avon communicate with its new programs, and what message

execution style(s) would you recommend? How would you measure the effect of the new campaigns?

4. What consumer or sales force promotions would you recommend to Avon?

5. Is the Women of Enterprise Award public relations activity appropriate for Avon?

5. In foreign markets, should Avon stick with its traditional personal-selling strategy, or should it

employ the newer strategy it is developing for the United States?