Instructions: Find one packaged food product of your choosing.

Instructions: Find one packaged food product of your choosing. The food product should make some form of health claim. Once you have found a packaged food product, critically appraise the food marketing of this product by answering the following questions: 1. Name the food product that you will be using (brand name and food product). Paste a web link to the product itself or include clear pictures or screenshots of the food product’s packaging under this question. General Mills Cheerios cereal WHOLE GRAIN FIRST FAMILY SIZE Cheerios 1 GRAM OF SUGAR per serving GAT FIBRE HELPS LOWER 570 8 @ CEREAL https://www.cheerios.ca/products/cheerios/ 2. Who is the target audience this product is aimed at? 3. How is this product marketed/what marketing strategies are used on the packaging itself? Identify 3 marketing strategies used and explain for each of the strategies identified how they convince the target audience to purchase the product. When identifying strategies, don’t simply name the strategy, give the specific example of the strategy. For example, if a product makes a health claim, don’t simply name the strategy as "health claim", elaborate and state the claim and explain why the claim may persuade a consumer to buy the product. Show less

4. Why might someone want to buy this product? List two reasons 5. What message can be conveyed by the product? 6. Is the marketing and messaging of this product misleading in any way? If yes, explain why E misleading. If no, explain why it is not misleading. Show less